Recent research has shown that more than 1.2 billion people worldwide use the web via mobile devices averaging a time of 2.8 hours per day. Based on these facts (and millions of others) around mobile browsing, it makes complete sense to design your website to be mobile-friendly.

However, if you are not sure why a mobile optimised website is essential, below are five reasons why:

1. Mobile is taking over
Since 2009, Mobile web browsing has been steadily growing , while desktop browsing has steadily decreased. Last year the two finally switched roles, with global mobile browsing accounting for 51.3% and desktop 48.7% according to data from StatCounter.

2. Mobile is everywhere
According to a study by Smart Insights, 80% of internet users own a smartphone and of course this percentage is only going to keep increasing as the majority of time spent using a phone is for online features rather than making calls.

3. Google loves mobile
In recent years Google have been boosting mobile-friendly site in its ranking. They have a mobile-friendly algorithm that’s designed to give a boost to mobile-friendly pages in Google’s mobile search results. This also means that website that do not meet the standard are being penalised and ultimately falling down the rankings.

4. Social Media is mobile
It is not a surprise that the majority of internet usage is related to social media and according to ComScore, 80% of social media time is spent on a mobile device. If you plan to tap into social media audiences via social media marketing, then you must have a mobile-optimised site to create a seamless experience.

5. Mobile increases conversions
It is known that mobile shoppers are often impatient and one-third of them will avoid a website if it isn’t optimised for mobile.

Having a desktop website in a mobile browser are useless at converting visitors into customers. Key calls to action often go unnoticed, links are difficult to click and contact pages are buried in awkward menus.

To convert visitors you must ensure that CTAs are clear and easy to click and contact information should be one of the first things visitors see.

Mobile-Optimised Check
Pick up your smartphone, navigate to your website and ask yourself these questions:
• Does it load in quickly? (less than five seconds)
• Does it draw your eye to your USP or message?
• Is the content easy to read?
• Is it easy to navigate?
• Is it easy to recognise and activate the call to action?

If you mostly answered “no” to the questions above, then it’s probably time for a mobile-optimised website to help you covert those visitors that are dropping off.

May 3rd, 2018